Executives Want Generative AI, but are Taking it Slow. An Army of Providers has Lined up to Help

Despite strong interest in generative AI, most enterprises remain cautious due to concerns over data security, governance, and readiness. While 60% of executives anticipate major long-term impact, widespread adoption is still 1–2 years away. Firms like PwC and Deloitte focus on internal use first to build trust. Auditoria.AI’s CEO Rohit Gupta stresses careful, data-driven implementation with strong controls to ensure real value and reduce risk.